This article deals with Apple introducing a new Mac App store which will sell Apples software over the internet directly to Mac book and Mac book Pro device users. This article says that the new addition to Apples all ready extensive line of items, will be available in 90 days and that it will cost Apple 30% of the original value of the software sold. The Apple Mac store will not be like the Ipod and Iphone app store, it will have a lot of useful items, and there will be great scrutiny of the items that try to make it on the web based Mac store. Apple announced that they would not allow all the items that are produced, to be sold on the Mac Store. The author is uncertain if this will be a great success for Apple or not, but they will be able to use this to reach out to their customers more effectively because they will not have to go to a retailer to purchase the items.
I think that this is a great idea for Apple. Apple is always on the cutting edge for new devices and products and ways to market the products to their customers. I think that this new design will help Apple reach out to their customers and also make the sales of their software and other items expand. I also think that the idea of a Mac Store and not letting every Application on the store is a good idea because the App store is filled with useless apps. This is a good move by apple and I think it will lead to them increasing the sales of their software items, and also the sale of items developed by independent sources.
Claburn, Thomas. "Apple's Mac App Store Brings Changes, Worries." InformationWeek. 26 Oct. 2010. Web. 26 Oct. 2010. http://www.informationweek.com/news/hardware/mac/showArticle.jhtml?articleID=227900739&itc=ref-true.
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